RING℠ GS1-COMPLIANT DIGITAL LINK

One code. Endless possibilities.

Turn every product into a connected, controllable, and compliant digital asset — linking retail, consumers, and the supply chain.

One code. Endless possibilities.

Turn every product into a connected, controllable, and compliant digital asset —linking retail, consumers, and the supply chain.

Ring. Teach your QR codes new tricks.

Every product has a story — but too often it goes untold.

Multiple codes for checkout, engagement, and logistics create unnecessary complexity, friction, and missed opportunities. Ring℠ GS1-Compliant Digital Link changes that. With a single GS1-compliant QR code, Ring℠ and Delivr’s Intelligent Link Management unify retail, compliance, consumer engagement, and supply chain use cases — replacing multiple codes with one scalable, future-ready standard trusted by the world’s leading brands.

A GS1-compliant Digital Link with Consumer Experience in its simplest form.

GS1 Digital Link, delivered without unnecessary complexity.

Delivr enables GS1 Digital Link through a streamlined resolver architecture designed for practical deployment.

Delivr delivers standards-compliant GS1 Digital Link URIs with a practical approach to content delivery. Each GS1 Digital Link uses a valid URI that can be printed on packaging, labels, and other materials. When scanned, Delivr resolves the request and redirects users to the appropriate destination based on your configured routing rules.

A single GS1 Digital Link can deliver tailored content for each scan based on country, language, and other business rules, while maintaining a single permanent QR code. Destinations can be updated at any time without changing the printed QR code, making it easy to keep product information current and adapt experiences for different markets.

The result is a simple, scalable way to deploy GS1 Digital Link across products and markets. Localized product information and market-specific experiences are managed from a single platform while maintaining the same standards-compliant GS1 Digital Link throughout the product lifecycle.

How it works.

A Delivr GS1-compliant Digital Link enables a single QR code to support retail, consumer engagement, and supply chain use cases within one standards-based URI. The link resolves to a branded product experience, while also carrying a structured GS1 element string (e.g., GTIN and attributes) embedded in accordance with GS1 Digital Link standards.

This multi-function approach enables seamless interoperability across supply chain and retail systems, while unlocking rich, dynamic consumer engagement—all through a single, globally standardized identifier.

Retail

At point of sale, scanning systems extract and interpret only the GS1 identification data to support established retail workflows, including item identification and checkout.

Consumer Engagement

When scanned by a mobile device, the resolver prioritizes the web address, seamlessly directing users to the appropriate consumer-facing digital experience.

Supply Chain

Across the supply chain, the same identifier enables product identification, traceability, and data exchange — from manufacturing and distribution through to retail — supporting efficient scanning, verification, and interoperability between trading partners.

The Problem. Too Many Codes. Too Much Confusion.

Traditional packaging often includes separate codes for:

• POS checkout (UPC / EAN)
• Consumer engagement (marketing QR codes)
• Internal logistics & traceability

This leads to:

• Packaging clutter
• Scanning conflicts at checkout
• Operational complexity
• Disconnected data and experiences

A better way is possible.

The Solution. Ring℠ GS1-compliant Digital Link by Delivr.

GS1 Digital Link embeds a product’s GS1 identifiers (such as GTIN, which is a unique product code; batch/lot, which is used to identify production runs; serial number; or expiration date) directly into a structured web URL — encoded in a single, ISO-compliant QR code.

Ring℠ applies this standard seamlessly.

One smart, GS1-compliant code that:

• Transacts with retail POS systems
• Enables end-to-end supply chain traceability
• Unlocks rich, dynamic digital experiences for consumers

Everything happens with one scan.

This brings us to a key advantage. One Code. Every Touchpoint.

Ring℠ replaces multiple codes with a single GS1 Digital Link that works everywhere:

• Checkout Ready. Fully GS1-compliant and optimized for retail point-of-sale systems.
• Supply Chain Visibility. Track products from production to retail. Detect diversion. Verify authenticity.
• Consumer Engagement. Deliver storytelling, promotions, manuals, sustainability info, loyalty programs, and more — instantly.
• Operational Simplicity. With fewer codes, packaging is cleaner, costs are lower, and scanning errors decrease.

From production line to purchase, one code connects it all.

Checkout Meets Connection

Ring℠ speaks the language of retail systems and consumers.

That same GS1-compliant code that works at checkout becomes a digital gateway for:

• Product storytelling
• Promotions and campaigns
• Authentication and anti-counterfeiting
• Recycling and sustainability information

One scan serves both commerce and connection.

Traceability Made Simple

Ring℠ enables item-level traceability across your supply chain:

• Track each product’s journey
• Support batch, lot, and serialized workflows
• Detect unauthorized distribution
• Build transparency and trust with partners and customers

Gain scalable visibility without added complexity.

From Product to Consumer

Every product is unique. Every consumer interaction matters.

Ring℠ transforms a simple scan into:

• Meaningful engagement
• Context-aware experiences
• Actionable insight

Powered by Worldview℠ Advanced Analytics, every product becomes a chance to learn, adapt, and delight.

Every scan is an opportunity, not just a data point.

Effortless GS1 Compliance

Ring℠ fully supports the GS1 Digital Link standard, ensuring your product identities are:

• Globally interoperable
• Compatible with existing GS1 identifiers (GTIN, batch/lot, serial)

No custom infrastructure.

No new systems.

Follow one compliant path from product to platform.

Secure & Privacy-First by Design

All consumer interactions are:

• Fully anonymized
• Aligned with global privacy regulations

Gain real-time insight without sacrificing trust.

Who is Ring for?

The answer spans several audiences.

• Supply Chain & Logistics Teams
  • Gain traceability, visibility, and control across networks.
• Retailers & E-Commerce Operators
  • Seamlessly integrate with POS and digital systems — without scanning conflicts.

Why do Brands Choose Delivr?

• Rapid Onboarding — days, not months
• Trusted by global brands across industries
• Ring℠ is strengthened by Delivr’s enterprise-grade platform:
  • Acuity℠ Intelligent Link Routing. Deliver different experiences by device, location, language, or context.
  • Worldview℠ Advanced Analytics. Understand real-world engagement across products, regions, and time.
  • Hush℠ Privacy-First, Zero-Knowledge Architecture. No dark patterns. No hidden tracking. Just ethical, compliant performance.

The Future is Here

As the industry moves toward 2D barcodes at checkout — including initiatives like Sunrise 2027 — GS1 Digital Link is becoming the new standard. Ring℠ makes that future simple, practical, and deployable today. From scan to sale, compliance to connection—one code does it all.

Learning Center

A curated collection of solutions, resources, and FAQs to help you evaluate with confidence.

• Goodbye UPC. Hello GS1 Digital Link. A GS1 Digital Link Overview.
• How to create and manage a GS1 Digital Link QR code.
• GS1 Digital Link FAQs

Last Updated 16 Jul 2026

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Contact us to learn more about The Delivr Engagement Suite.